diff --git a/core/Plugin/Report.php b/core/Plugin/Report.php
index f9604c2040040066e581a98b53110180f7e6505a..265ce37bb1665bf0c44f5c444ccbaad1712b3c53 100644
--- a/core/Plugin/Report.php
+++ b/core/Plugin/Report.php
@@ -368,27 +368,22 @@ class Report
      *
      * This method should be used in **Plugin.get** API methods.
      *
-     * @param string[]|null $allColumns The list of all available columns. Defaults to this report's metrics
-     *                                  and processed metrics.
+     * @param string[]|null $allMetrics The list of all available metrics. Defaults to this report's metrics.
      * @param string[]|null $restrictToColumns The requested columns.
      * @return string[]
      */
-    public function getMetricsRequiredForReport($allColumns = null, $restrictToColumns = null)
+    public function getMetricsRequiredForReport($allMetrics = null, $restrictToColumns = null)
     {
-        if (empty($allColumns)) {
-            $allColumns = $this->metrics;
-
-            foreach ($this->processedMetrics as $processedMetric) {
-                $allColumns[] = $processedMetric instanceof ProcessedMetric ? $processedMetric->getName() : $processedMetric;
-            }
+        if (empty($allMetrics)) {
+            $allMetrics = $this->metrics;
         }
 
         if (empty($restrictToColumns)) {
-            $restrictToColumns = $allColumns;
+            $restrictToColumns = $allMetrics;
         }
 
         $processedMetricsById = $this->getProcessedMetricsById();
-        $metricsSet = array_flip($allColumns);
+        $metricsSet = array_flip($allMetrics);
 
         $metrics = array();
         foreach ($restrictToColumns as $column) {
@@ -420,6 +415,17 @@ class Report
         return $this->getMetricTranslations($this->processedMetrics);
     }
 
+    /**
+     * Returns the array of all metrics displayed by this report.
+     *
+     * @return array
+     * @api
+     */
+    public function getAllMetrics()
+    {
+        return array_keys(array_merge($this->getMetrics(), $this->getProcessedMetrics()));
+    }
+
     /**
      * Returns an array of metric documentations and their corresponding translations. Eg
      * `array('nb_visits' => 'If a visitor comes to your website for the first time or if he visits a page more than 30 minutes after...')`.
diff --git a/plugins/Goals/API.php b/plugins/Goals/API.php
index 1e65acf05f3be53d4635073fb2620d56658e6e6d..955825a092b69a0cc8d0a35e2bbf2351216eb907 100644
--- a/plugins/Goals/API.php
+++ b/plugins/Goals/API.php
@@ -343,27 +343,28 @@ class API extends \Piwik\Plugin\API
 
         // Mapping string idGoal to internal ID
         $idGoal = self::convertSpecialGoalIds($idGoal);
+        $isEcommerceGoal = $idGoal === GoalManager::IDGOAL_ORDER || $idGoal === GoalManager::IDGOAL_CART;
 
         $allMetrics = Goals::getGoalColumns($idGoal);
-
         $requestedColumns = Piwik::getArrayFromApiParameter($columns);
-        $columnsToGet = Report::factory("Goals", "get")->getMetricsRequiredForReport($allMetrics, $requestedColumns);
 
-        $inDbMetricNames = array_map(function ($value) use ($idGoal) { return Archiver::getRecordName($value, $idGoal); }, $columnsToGet);
+        $report = Report::factory("Goals", "get");
+        $columnsToGet = $report->getMetricsRequiredForReport($allMetrics, $requestedColumns);
+
+        $inDbMetricNames = array_map(function ($name) use ($idGoal) {
+            return $name == 'nb_visits' ? $name : Archiver::getRecordName($name, $idGoal);
+        }, $columnsToGet);
         $dataTable = $archive->getDataTableFromNumeric($inDbMetricNames);
 
         $newNameMapping = array_combine($inDbMetricNames, $columnsToGet);
         $dataTable->filter('ReplaceColumnNames', array($newNameMapping));
 
-        $dataTable->deleteColumns(array_diff($requestedColumns, $columnsToGet));
-
         // TODO: this should be in Goals/Get.php but it depends on idGoal parameter which isn't always in _GET (ie,
         //       it's not in ProcessedReport.php). more refactoring must be done to report class before this can be
         //       corrected.
         if ((in_array('avg_order_revenue', $requestedColumns)
              || empty($requestedColumns))
-            && ($idGoal === GoalManager::IDGOAL_ORDER
-            || $idGoal === GoalManager::IDGOAL_CART)
+            && $isEcommerceGoal
         ) {
             $dataTable->filter(function (DataTable $table) {
                 $extraProcessedMetrics = $table->getMetadata(DataTable::EXTRA_PROCESSED_METRICS_METADATA_NAME);
@@ -372,6 +373,16 @@ class API extends \Piwik\Plugin\API
             });
         }
 
+        // remove temporary metrics that were not explicitly requested
+        $allColumns = $allMetrics;
+        $allColumns[] = 'conversion_rate';
+        if ($isEcommerceGoal) {
+            $allColumns[] = 'avg_order_revenue';
+        }
+
+        $columnsToShow = $requestedColumns ?: $allColumns;
+        $dataTable->queueFilter('ColumnDelete', array($columnsToRemove = array(), $columnsToShow));
+
         return $dataTable;
     }
 
diff --git a/plugins/Goals/Archiver.php b/plugins/Goals/Archiver.php
index 146cdccd6fb70fd44a341e72e36801f04e8e2472..379752a6e2eb8720b5ba5a4887d53cbc5363d052 100644
--- a/plugins/Goals/Archiver.php
+++ b/plugins/Goals/Archiver.php
@@ -154,7 +154,6 @@ class Archiver extends \Piwik\Plugin\Archiver
         // Stats for all goals
         $nbConvertedVisits = $this->getProcessor()->getNumberOfVisitsConverted();
         $metrics = array(
-            self::getRecordName('conversion_rate')     => $this->getConversionRate($nbConvertedVisits),
             self::getRecordName('nb_conversions')      => $totalConversions,
             self::getRecordName('nb_visits_converted') => $nbConvertedVisits,
             self::getRecordName('revenue')             => $totalRevenue,
@@ -172,11 +171,6 @@ class Archiver extends \Piwik\Plugin\Archiver
                 $recordName = self::getRecordName($metricName, $idGoal);
                 $numericRecords[$recordName] = $value;
             }
-            if (!empty($array[Metrics::INDEX_GOAL_NB_VISITS_CONVERTED])) {
-                $conversion_rate = $this->getConversionRate($array[Metrics::INDEX_GOAL_NB_VISITS_CONVERTED]);
-                $recordName = self::getRecordName('conversion_rate', $idGoal);
-                $numericRecords[$recordName] = $conversion_rate;
-            }
         }
         return $numericRecords;
     }
@@ -195,12 +189,6 @@ class Archiver extends \Piwik\Plugin\Archiver
         return 'Goal_' . $idGoalStr . $recordName;
     }
 
-    protected function getConversionRate($count)
-    {
-        $visits = $this->getProcessor()->getNumberOfVisits();
-        return round(100 * $count / $visits, GoalManager::REVENUE_PRECISION);
-    }
-
     protected function insertReports($recordName, $visitsToConversions)
     {
         foreach ($visitsToConversions as $idGoal => $table) {
@@ -389,19 +377,13 @@ class Archiver extends \Piwik\Plugin\Archiver
         $fieldsToSum = array();
         foreach ($goalIdsToSum as $goalId) {
             $metricsToSum = Goals::getGoalColumns($goalId);
-            unset($metricsToSum[array_search('conversion_rate', $metricsToSum)]);
             foreach ($metricsToSum as $metricName) {
                 $fieldsToSum[] = self::getRecordName($metricName, $goalId);
             }
         }
-        $records = $this->getProcessor()->aggregateNumericMetrics($fieldsToSum);
+        $this->getProcessor()->aggregateNumericMetrics($fieldsToSum);
 
-        // also recording conversion_rate for each goal
         foreach ($goalIdsToSum as $goalId) {
-            $nb_conversions = $records[self::getRecordName('nb_visits_converted', $goalId)];
-            $conversion_rate = $this->getConversionRate($nb_conversions);
-            $this->getProcessor()->insertNumericRecord(self::getRecordName('conversion_rate', $goalId), $conversion_rate);
-
             // sum up the visits to conversion data table & the days to conversion data table
             $this->getProcessor()->aggregateDataTableRecords(array(
                                                                   self::getRecordName(self::VISITS_UNTIL_RECORD_NAME, $goalId),
diff --git a/plugins/Goals/Reports/Get.php b/plugins/Goals/Reports/Get.php
index 1d16d0c5bc57266c9dbf5c607cbe1718ce200840..f9c8dc2355b2122e4c7f0c6b08a88a18d1dc2d90 100644
--- a/plugins/Goals/Reports/Get.php
+++ b/plugins/Goals/Reports/Get.php
@@ -9,6 +9,7 @@
 namespace Piwik\Plugins\Goals\Reports;
 
 use Piwik\Piwik;
+use Piwik\Plugins\CoreHome\Columns\Metrics\ConversionRate;
 
 class Get extends BaseGoal
 {
@@ -17,11 +18,11 @@ class Get extends BaseGoal
         parent::init();
 
         $this->name = Piwik::translate('Goals_Goals');
-        $this->processedMetrics = array('avg_order_revenue');
+        $this->processedMetrics = array(new ConversionRate(), 'avg_order_revenue');
         $this->documentation = ''; // TODO
         $this->order = 1;
         $this->orderGoal = 50;
-        $this->metrics = array('nb_conversions', 'nb_visits_converted', 'conversion_rate', 'revenue');
+        $this->metrics = array('nb_conversions', 'nb_visits_converted', 'revenue');
         $this->parameters = null;
     }
 
diff --git a/plugins/Goals/Reports/GetVisitsUntilConversion.php b/plugins/Goals/Reports/GetVisitsUntilConversion.php
index 6be172a8661e0dbf1a440ef012d4e23750a5a79c..8d7c27e0271818f46bb3381b5896b2efe631fb5f 100644
--- a/plugins/Goals/Reports/GetVisitsUntilConversion.php
+++ b/plugins/Goals/Reports/GetVisitsUntilConversion.php
@@ -22,7 +22,7 @@ class GetVisitsUntilConversion extends BaseGoal
         $this->name = Piwik::translate('Goals_VisitsUntilConv');
         $this->dimension = new VisitsUntilConversion();
         $this->constantRowsCount = true;
-        $this->processedMetrics = false;
+        $this->processedMetrics = array();
         $this->parameters = array();
         $this->metrics  = array('nb_conversions');
         $this->order = 5;
diff --git a/plugins/Goals/Reports/GetVisitsUntilConversionEcommerceOrder.php b/plugins/Goals/Reports/GetVisitsUntilConversionEcommerceOrder.php
index ba292c8b717fa1bf0a9f6b53fb91cd039fed7571..0e5d227e7e02c8b78015d292c9e98dee2676a0d2 100644
--- a/plugins/Goals/Reports/GetVisitsUntilConversionEcommerceOrder.php
+++ b/plugins/Goals/Reports/GetVisitsUntilConversionEcommerceOrder.php
@@ -22,7 +22,7 @@ class GetVisitsUntilConversionEcommerceOrder extends BaseEcommerce
         $this->name = Piwik::translate('General_EcommerceOrders') . ' - ' . Piwik::translate('Goals_VisitsUntilConv');
         $this->dimension = new VisitsUntilConversion();
         $this->constantRowsCount = true;
-        $this->processedMetrics = false;
+        $this->processedMetrics = array();
         $this->metrics = array('nb_conversions');
         $this->order = 11;
 
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalAbandonedCart__Goals.get_day.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalAbandonedCart__Goals.get_day.xml
index 6e377c1d4109be99c593bcc9a2e5170c1652a834..b82a3a8c27357b3f08c904d458610467cac4c4b0 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalAbandonedCart__Goals.get_day.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalAbandonedCart__Goals.get_day.xml
@@ -2,8 +2,8 @@
 <result>
 	<nb_conversions>2</nb_conversions>
 	<nb_visits_converted>2</nb_visits_converted>
-	<conversion_rate>66.67</conversion_rate>
 	<revenue>5020.22</revenue>
 	<items>8</items>
 	<avg_order_revenue>2510.11</avg_order_revenue>
+	<conversion_rate>66.67%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalAbandonedCart__Goals.get_week.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalAbandonedCart__Goals.get_week.xml
index f745e2b50a8bd4a82a7d8125fba263143937e8c8..e69257b0fa67752622395912e07aaa70473881f3 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalAbandonedCart__Goals.get_week.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalAbandonedCart__Goals.get_week.xml
@@ -2,8 +2,8 @@
 <result>
 	<nb_conversions>3</nb_conversions>
 	<nb_visits_converted>3</nb_visits_converted>
-	<conversion_rate>60</conversion_rate>
 	<revenue>7530.33</revenue>
 	<items>12</items>
 	<avg_order_revenue>2510.11</avg_order_revenue>
+	<conversion_rate>60%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalMatchTitle__Goals.get_day.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalMatchTitle__Goals.get_day.xml
index 28ecffa619d3992aaddd1a7d9b6925f8ea3c1c1b..1245b5cd8f33fb084d5ddfcf9a00bf42fdd3ecbd 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalMatchTitle__Goals.get_day.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalMatchTitle__Goals.get_day.xml
@@ -2,6 +2,6 @@
 <result>
 	<nb_conversions>1</nb_conversions>
 	<nb_visits_converted>1</nb_visits_converted>
-	<conversion_rate>33.33</conversion_rate>
 	<revenue>10</revenue>
+	<conversion_rate>33.33%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalMatchTitle__Goals.get_week.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalMatchTitle__Goals.get_week.xml
index 46934b1c19c2498646c35988092f745ac0d4fa19..b5daa8ba92cc3f64b18178b6a3a1888f17cc94e1 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalMatchTitle__Goals.get_week.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalMatchTitle__Goals.get_week.xml
@@ -2,6 +2,6 @@
 <result>
 	<nb_conversions>1</nb_conversions>
 	<nb_visits_converted>1</nb_visits_converted>
-	<conversion_rate>20</conversion_rate>
 	<revenue>10</revenue>
+	<conversion_rate>20%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOrder__Goals.get_day.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOrder__Goals.get_day.xml
index ebcd36522333d3e72cf3ad1d96bea4b25d9a598c..b1c28a0a8dae1db860166cbf472052fe21c88173 100755
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOrder__Goals.get_day.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOrder__Goals.get_day.xml
@@ -2,7 +2,6 @@
 <result>
 	<nb_conversions>2</nb_conversions>
 	<nb_visits_converted>1</nb_visits_converted>
-	<conversion_rate>33.33</conversion_rate>
 	<revenue>3111.11</revenue>
 	<revenue_subtotal>2500</revenue_subtotal>
 	<revenue_tax>511</revenue_tax>
@@ -10,4 +9,5 @@
 	<revenue_discount>666</revenue_discount>
 	<items>10</items>
 	<avg_order_revenue>1555.56</avg_order_revenue>
+	<conversion_rate>33.33%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOrder__Goals.get_week.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOrder__Goals.get_week.xml
index ea6729364c998ea032bf3db88fad0bb280a9a152..92abb4962b54fa8c51c6a498b90dc9cd42ad4724 100755
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOrder__Goals.get_week.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOrder__Goals.get_week.xml
@@ -2,7 +2,6 @@
 <result>
 	<nb_conversions>4</nb_conversions>
 	<nb_visits_converted>2</nb_visits_converted>
-	<conversion_rate>40</conversion_rate>
 	<revenue>13351.11</revenue>
 	<revenue_subtotal>2700</revenue_subtotal>
 	<revenue_tax>531</revenue_tax>
@@ -10,4 +9,5 @@
 	<revenue_discount>686</revenue_discount>
 	<items>12</items>
 	<avg_order_revenue>3337.78</avg_order_revenue>
+	<conversion_rate>40%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOverall__Goals.get_day.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOverall__Goals.get_day.xml
index fc23e7158e9a201b885992c6bab4455889f5b395..837cc2b4c663c5f6b3ad4a284008ae25fe26295c 100755
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOverall__Goals.get_day.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOverall__Goals.get_day.xml
@@ -2,6 +2,6 @@
 <result>
 	<nb_conversions>3</nb_conversions>
 	<nb_visits_converted>2</nb_visits_converted>
-	<conversion_rate>66.67</conversion_rate>
 	<revenue>3121.11</revenue>
+	<conversion_rate>66.67%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOverall__Goals.get_week.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOverall__Goals.get_week.xml
index 221f89f82644bcadde544c0f5d7cdc8d204ea948..c9cd54530d69634e9ddb7577a30a38a16528509b 100755
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOverall__Goals.get_week.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_GoalOverall__Goals.get_week.xml
@@ -2,6 +2,6 @@
 <result>
 	<nb_conversions>5</nb_conversions>
 	<nb_visits_converted>4</nb_visits_converted>
-	<conversion_rate>80</conversion_rate>
 	<revenue>13361.11</revenue>
+	<conversion_rate>80%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_AbandonedCart__API.getProcessedReport_day.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_AbandonedCart__API.getProcessedReport_day.xml
index 56e26922bd91ea184867493ef0c6eb92e5fa1572..3e099b56923247a9e489ef3dbeb6bcd3f3b5300c 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_AbandonedCart__API.getProcessedReport_day.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_AbandonedCart__API.getProcessedReport_day.xml
@@ -35,10 +35,10 @@
 	</columns>
 	<reportData>
 		<nb_conversions>2</nb_conversions>
-		<conversion_rate>66.67%</conversion_rate>
 		<revenue>$ 5020.22</revenue>
 		<items>8</items>
 		<avg_order_revenue>$ 2510.11</avg_order_revenue>
+		<conversion_rate>66.67%</conversion_rate>
 	</reportData>
 	<reportMetadata />
 	<reportTotal>
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_NormalGoal__API.getProcessedReport_day.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_NormalGoal__API.getProcessedReport_day.xml
index a1494e0f0f204e081fff49512f2abb20e74efa1d..ea5aedc5547f3e93710c81c227efb2de664338e5 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_NormalGoal__API.getProcessedReport_day.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_NormalGoal__API.getProcessedReport_day.xml
@@ -13,13 +13,13 @@
 		<metrics>
 			<nb_conversions>Conversions</nb_conversions>
 			<nb_visits_converted>Visits with Conversions</nb_visits_converted>
-			<conversion_rate>Conversion Rate</conversion_rate>
 			<revenue>Revenue</revenue>
 		</metrics>
 		<metricsDocumentation>
 			<conversion_rate>The percentage of visits that triggered a goal conversion.</conversion_rate>
 		</metricsDocumentation>
 		<processedMetrics>
+			<conversion_rate>Conversion Rate</conversion_rate>
 			<avg_order_revenue>Average Order Value</avg_order_revenue>
 		</processedMetrics>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Goals&amp;apiAction=get&amp;idGoal=1&amp;period=day&amp;date=2011-03-07,2011-04-05</imageGraphUrl>
@@ -29,15 +29,15 @@
 	<columns>
 		<nb_conversions>Conversions</nb_conversions>
 		<nb_visits_converted>Visits with Conversions</nb_visits_converted>
-		<conversion_rate>Conversion Rate</conversion_rate>
 		<revenue>Revenue</revenue>
+		<conversion_rate>Conversion Rate</conversion_rate>
 		<avg_order_revenue>Average Order Value</avg_order_revenue>
 	</columns>
 	<reportData>
 		<nb_conversions>1</nb_conversions>
 		<nb_visits_converted>1</nb_visits_converted>
-		<conversion_rate>33.33%</conversion_rate>
 		<revenue>$ 10</revenue>
+		<conversion_rate>33.33%</conversion_rate>
 		<avg_order_revenue>$ 0</avg_order_revenue>
 	</reportData>
 	<reportMetadata />
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_Order__API.getProcessedReport_day.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_Order__API.getProcessedReport_day.xml
index 2e35bddc6570ba73798acc034195670540719114..99d9d6ab6950db804aacb2d7fd5620c2cb5dec85 100755
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_Order__API.getProcessedReport_day.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Metadata_Goals.Get_Order__API.getProcessedReport_day.xml
@@ -46,7 +46,6 @@
 	<reportData>
 		<nb_conversions>2</nb_conversions>
 		<nb_visits_converted>1</nb_visits_converted>
-		<conversion_rate>33.33%</conversion_rate>
 		<revenue>$ 3111.11</revenue>
 		<revenue_subtotal>$ 2500</revenue_subtotal>
 		<revenue_tax>$ 511</revenue_tax>
@@ -54,6 +53,7 @@
 		<revenue_discount>$ 666</revenue_discount>
 		<items>10</items>
 		<avg_order_revenue>$ 1555.56</avg_order_revenue>
+		<conversion_rate>33.33%</conversion_rate>
 	</reportData>
 	<reportMetadata />
 	<reportTotal>
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentNoVisit_HaveConvertedNonExistingGoal__Goals.get_week.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentNoVisit_HaveConvertedNonExistingGoal__Goals.get_week.xml
index 257dd359a5ad6465d9310200af63d2d04ae401a6..2cb7df5a9ebb487bf6f925832c407ac95331e313 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentNoVisit_HaveConvertedNonExistingGoal__Goals.get_week.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentNoVisit_HaveConvertedNonExistingGoal__Goals.get_week.xml
@@ -2,6 +2,6 @@
 <result>
 	<nb_conversions>0</nb_conversions>
 	<nb_visits_converted>0</nb_visits_converted>
-	<conversion_rate>0</conversion_rate>
 	<revenue>0</revenue>
+	<conversion_rate>0%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentVisitHasConvertedGoal__Goals.get_week.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentVisitHasConvertedGoal__Goals.get_week.xml
index 78dc5020d7fa3d9262e8bcab007951942e925232..8405e1d37a77bffd95f7879497e268b1b0bb7415 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentVisitHasConvertedGoal__Goals.get_week.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentVisitHasConvertedGoal__Goals.get_week.xml
@@ -2,6 +2,6 @@
 <result>
 	<nb_conversions>1</nb_conversions>
 	<nb_visits_converted>1</nb_visits_converted>
-	<conversion_rate>100</conversion_rate>
 	<revenue>10</revenue>
+	<conversion_rate>100%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentVisitHasNotOrderedAndConvertedGoal__Goals.get_week.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentVisitHasNotOrderedAndConvertedGoal__Goals.get_week.xml
index 78dc5020d7fa3d9262e8bcab007951942e925232..8405e1d37a77bffd95f7879497e268b1b0bb7415 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentVisitHasNotOrderedAndConvertedGoal__Goals.get_week.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_SegmentVisitHasNotOrderedAndConvertedGoal__Goals.get_week.xml
@@ -2,6 +2,6 @@
 <result>
 	<nb_conversions>1</nb_conversions>
 	<nb_visits_converted>1</nb_visits_converted>
-	<conversion_rate>100</conversion_rate>
 	<revenue>10</revenue>
+	<conversion_rate>100%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Website2__Goals.get_week.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Website2__Goals.get_week.xml
index d896b423d72307e248815dc6a0d4a9154c4b5bdc..76d1b80343b7a8e458e7066c56066fbc0fbfaa81 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Website2__Goals.get_week.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_Website2__Goals.get_week.xml
@@ -2,6 +2,6 @@
 <result>
 	<nb_conversions>1</nb_conversions>
 	<nb_visits_converted>1</nb_visits_converted>
-	<conversion_rate>50</conversion_rate>
 	<revenue>250</revenue>
+	<conversion_rate>50%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems__Goals.get_day.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems__Goals.get_day.xml
index fc23e7158e9a201b885992c6bab4455889f5b395..837cc2b4c663c5f6b3ad4a284008ae25fe26295c 100755
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems__Goals.get_day.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems__Goals.get_day.xml
@@ -2,6 +2,6 @@
 <result>
 	<nb_conversions>3</nb_conversions>
 	<nb_visits_converted>2</nb_visits_converted>
-	<conversion_rate>66.67</conversion_rate>
 	<revenue>3121.11</revenue>
+	<conversion_rate>66.67%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems__Goals.get_week.xml b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems__Goals.get_week.xml
index 221f89f82644bcadde544c0f5d7cdc8d204ea948..c9cd54530d69634e9ddb7577a30a38a16528509b 100755
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems__Goals.get_week.xml
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems__Goals.get_week.xml
@@ -2,6 +2,6 @@
 <result>
 	<nb_conversions>5</nb_conversions>
 	<nb_visits_converted>4</nb_visits_converted>
-	<conversion_rate>80</conversion_rate>
 	<revenue>13361.11</revenue>
+	<conversion_rate>80%</conversion_rate>
 </result>
\ No newline at end of file
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_csv__ScheduledReports.generateReport_week.original.csv b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_csv__ScheduledReports.generateReport_week.original.csv
index 1092815ed42fd3f3fd0ae1d6d6d663f57529d98e..51077efcb5e8319af56b6a827837ce4f8a95326e 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_csv__ScheduledReports.generateReport_week.original.csv
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_csv__ScheduledReports.generateReport_week.original.csv
@@ -128,8 +128,8 @@ Polish (pl),4,12,75%,3,00:25:32,25%
 French (fr),1,4,100%,4,00:12:01,0%
 
 Ecommerce Orders
-nb_conversions,nb_visits_converted,conversion_rate,revenue,revenue_subtotal,revenue_tax,revenue_shipping,revenue_discount,items,avg_order_revenue
-4,2,40%,$ 13351.11,$ 2700,$ 531,$ 120.11,$ 686,12,$ 3337.78
+nb_conversions,nb_visits_converted,revenue,revenue_subtotal,revenue_tax,revenue_shipping,revenue_discount,items,avg_order_revenue,conversion_rate
+4,2,$ 13351.11,$ 2700,$ 531,$ 120.11,$ 686,12,$ 3337.78,40%
 
 Ecommerce Orders - Visits to Conversion
 label,nb_conversions
@@ -165,8 +165,8 @@ label,nb_conversions
 365+ days,0
 
 Abandoned Carts
-nb_conversions,conversion_rate,revenue,items,avg_order_revenue
-3,60%,$ 7530.33,12,$ 2510.11
+nb_conversions,revenue,items,avg_order_revenue,conversion_rate
+3,$ 7530.33,12,$ 2510.11,60%
 
 Abandoned Carts - Visits to Conversion
 label,nb_conversions
@@ -326,8 +326,8 @@ Social Networks
 No data available
 
 Goals
-nb_conversions,nb_visits_converted,conversion_rate,revenue,avg_order_revenue
-5,4,80%,$ 13361.11,$ 0
+nb_conversions,nb_visits_converted,revenue,conversion_rate,avg_order_revenue
+5,4,$ 13361.11,80%,$ 0
 
 Visits to Conversion
 label,nb_conversions,revenue
@@ -363,8 +363,8 @@ label,nb_conversions,revenue
 365+ days,0,$ 0
 
 Goal title match  triggered ONCE
-nb_conversions,nb_visits_converted,conversion_rate,revenue,avg_order_revenue
-1,1,20%,$ 10,$ 0
+nb_conversions,nb_visits_converted,revenue,conversion_rate,avg_order_revenue
+1,1,$ 10,20%,$ 0
 
 title match  triggered ONCE - Visits to Conversion
 label,nb_conversions
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_html_tables_only__ScheduledReports.generateReport_week.original.html b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_html_tables_only__ScheduledReports.generateReport_week.original.html
index e51c812c77b08658e5230d15f29c9cd9283e9c6b..e5eefe4d3091d5cdab8cb0750fccc6659cd00cdd 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_html_tables_only__ScheduledReports.generateReport_week.original.html
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_html_tables_only__ScheduledReports.generateReport_week.original.html
@@ -2826,14 +2826,6 @@
                                     </tr>
                             
                                                                     <tr style="">
-                                                                <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        Conversion Rate                                                                                                                        </td>
-                                            <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                40%
-                                                                                    </td>
-                                    </tr>
-                            
-                                                                    <tr style="background-color: rgb(249,250,250)">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                                                                                         Revenue                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
@@ -2841,7 +2833,7 @@
                                                                                     </td>
                                     </tr>
                             
-                                                                    <tr style="">
+                                                                    <tr style="background-color: rgb(249,250,250)">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                                                                                         Subtotal                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
@@ -2849,7 +2841,7 @@
                                                                                     </td>
                                     </tr>
                             
-                                                                    <tr style="background-color: rgb(249,250,250)">
+                                                                    <tr style="">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                                                                                         Tax                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
@@ -2857,7 +2849,7 @@
                                                                                     </td>
                                     </tr>
                             
-                                                                    <tr style="">
+                                                                    <tr style="background-color: rgb(249,250,250)">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                                                                                         Shipping                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
@@ -2865,7 +2857,7 @@
                                                                                     </td>
                                     </tr>
                             
-                                                                    <tr style="background-color: rgb(249,250,250)">
+                                                                    <tr style="">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                                                                                         Discount                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
@@ -2873,7 +2865,7 @@
                                                                                     </td>
                                     </tr>
                             
-                                                                    <tr style="">
+                                                                    <tr style="background-color: rgb(249,250,250)">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                                                                                         Purchased Products                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
@@ -2881,12 +2873,20 @@
                                                                                     </td>
                                     </tr>
                             
-                                                                    <tr style="background-color: rgb(249,250,250)">
+                                                                    <tr style="">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                                                                                         Average Order Value                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                 $ 3337.78
                                                                                     </td>
+                                    </tr>
+                            
+                                                                    <tr style="background-color: rgb(249,250,250)">
+                                                                <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
+                                                                                                                                                                        Conversion Rate                                                                                                                        </td>
+                                            <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
+                                                                                                40%
+                                                                                    </td>
                                     </tr>
                         </tbody>
         </table>
@@ -3181,33 +3181,33 @@
                             
                                                                     <tr style="background-color: rgb(249,250,250)">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        Conversion Rate                                                                                                                        </td>
+                                                                                                                                                                        Revenue left in cart                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                60%
+                                                                                                $ 7530.33
                                                                                     </td>
                                     </tr>
                             
                                                                     <tr style="">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        Revenue left in cart                                                                                                                        </td>
+                                                                                                                                                                        Products left in cart                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                $ 7530.33
+                                                                                                12
                                                                                     </td>
                                     </tr>
                             
                                                                     <tr style="background-color: rgb(249,250,250)">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        Products left in cart                                                                                                                        </td>
+                                                                                                                                                                        Average Order Value                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                12
+                                                                                                $ 2510.11
                                                                                     </td>
                                     </tr>
                             
                                                                     <tr style="">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        Average Order Value                                                                                                                        </td>
+                                                                                                                                                                        Conversion Rate                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                $ 2510.11
+                                                                                                60%
                                                                                     </td>
                                     </tr>
                         </tbody>
@@ -4825,17 +4825,17 @@
                             
                                                                     <tr style="">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        Conversion Rate                                                                                                                        </td>
+                                                                                                                                                                        Revenue                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                80%
+                                                                                                $ 13361.11
                                                                                     </td>
                                     </tr>
                             
                                                                     <tr style="background-color: rgb(249,250,250)">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        Revenue                                                                                                                        </td>
+                                                                                                                                                                        Conversion Rate                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                $ 13361.11
+                                                                                                80%
                                                                                     </td>
                                     </tr>
                             
@@ -5234,17 +5234,17 @@
                             
                                                                     <tr style="">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        Conversion Rate                                                                                                                        </td>
+                                                                                                                                                                        Revenue                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                20%
+                                                                                                $ 10
                                                                                     </td>
                                     </tr>
                             
                                                                     <tr style="background-color: rgb(249,250,250)">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        Revenue                                                                                                                        </td>
+                                                                                                                                                                        Conversion Rate                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                $ 10
+                                                                                                20%
                                                                                     </td>
                                     </tr>