diff --git a/core/DataTable/Filter/CalculateEvolutionFilter.php b/core/DataTable/Filter/CalculateEvolutionFilter.php
index 525257f689ee9d2335b7920bda7b9f2d2c1c4a3c..4e4c93ca926ec389c48572784aaa7efa14d068b3 100755
--- a/core/DataTable/Filter/CalculateEvolutionFilter.php
+++ b/core/DataTable/Filter/CalculateEvolutionFilter.php
@@ -30,6 +30,9 @@ use Piwik\Plugins\CoreHome\Metrics\EvolutionMetric;
  */
 class CalculateEvolutionFilter extends ColumnCallbackAddColumnPercentage
 {
+    /**
+     * @var EvolutionMetric
+     */
     protected $evolutionMetric;
 
     /**
diff --git a/plugins/Contents/Reports/GetContentNames.php b/plugins/Contents/Reports/GetContentNames.php
index 1a946f3a2116d76b2418a94c34361e32b59d12a3..82672dbcad981d854592a05cafdc0254e647b293 100644
--- a/plugins/Contents/Reports/GetContentNames.php
+++ b/plugins/Contents/Reports/GetContentNames.php
@@ -11,6 +11,7 @@ namespace Piwik\Plugins\Contents\Reports;
 use Piwik\Piwik;
 use Piwik\Plugin\Report;
 use Piwik\Plugins\Contents\Columns\ContentName;
+use Piwik\Plugins\Contents\Metrics\InteractionRate;
 use Piwik\View;
 
 /**
@@ -33,6 +34,6 @@ class GetContentNames extends Base
 
         $this->widgetTitle = 'Contents_ContentName';
         $this->metrics = array('nb_impressions', 'nb_interactions');
-        $this->processedMetrics = array('interaction_rate');
+        $this->processedMetrics = array(new InteractionRate());
     }
 }
diff --git a/plugins/Contents/Reports/GetContentPieces.php b/plugins/Contents/Reports/GetContentPieces.php
index 4601430ee19ff646696f76e268a84d464c7f9974..b977b21630ab1f2ef32ff701b72c4ffd9196e3d3 100644
--- a/plugins/Contents/Reports/GetContentPieces.php
+++ b/plugins/Contents/Reports/GetContentPieces.php
@@ -11,6 +11,7 @@ namespace Piwik\Plugins\Contents\Reports;
 use Piwik\Piwik;
 use Piwik\Plugin\Report;
 use Piwik\Plugins\Contents\Columns\ContentPiece;
+use Piwik\Plugins\Contents\Metrics\InteractionRate;
 use Piwik\View;
 
 /**
@@ -34,6 +35,6 @@ class GetContentPieces extends Base
         $this->widgetTitle = 'Contents_ContentPiece';
 
         $this->metrics = array('nb_impressions', 'nb_interactions');
-        $this->processedMetrics = array('interaction_rate');
+        $this->processedMetrics = array(new InteractionRate());
     }
 }
diff --git a/plugins/Contents/tests/System/expected/test_Contents__Actions.getPageUrls_day.xml b/plugins/Contents/tests/System/expected/test_Contents__Actions.getPageUrls_day.xml
index fde347f2b53dc66196772a7ea0e6d522367e707d..e284dab998bd432f8f3d48c90714c90e89ee5fdd 100644
--- a/plugins/Contents/tests/System/expected/test_Contents__Actions.getPageUrls_day.xml
+++ b/plugins/Contents/tests/System/expected/test_Contents__Actions.getPageUrls_day.xml
@@ -6,6 +6,7 @@
 		<nb_uniq_visitors>2</nb_uniq_visitors>
 		<nb_hits>2</nb_hits>
 		<sum_time_spent>540</sum_time_spent>
+		<sum_time_generation>0.666</sum_time_generation>
 		<nb_hits_with_time_generation>2</nb_hits_with_time_generation>
 		<min_time_generation>0.333</min_time_generation>
 		<max_time_generation>0.333</max_time_generation>
diff --git a/plugins/Contents/tests/System/expected/test_Contents__Actions.getPageUrls_month.xml b/plugins/Contents/tests/System/expected/test_Contents__Actions.getPageUrls_month.xml
index 3dc775d40a8885e1c31b84093d990294ea6b06a2..7b8a26116979e87ae582190fc00545edc6fb7102 100644
--- a/plugins/Contents/tests/System/expected/test_Contents__Actions.getPageUrls_month.xml
+++ b/plugins/Contents/tests/System/expected/test_Contents__Actions.getPageUrls_month.xml
@@ -5,6 +5,7 @@
 		<nb_visits>2</nb_visits>
 		<nb_hits>2</nb_hits>
 		<sum_time_spent>540</sum_time_spent>
+		<sum_time_generation>0.666</sum_time_generation>
 		<nb_hits_with_time_generation>2</nb_hits_with_time_generation>
 		<min_time_generation>0.333</min_time_generation>
 		<max_time_generation>0.333</max_time_generation>
diff --git a/plugins/CoreHome/Metrics/EvolutionMetric.php b/plugins/CoreHome/Metrics/EvolutionMetric.php
index 37ce8b77d414b49946ebec328975c268ef0b55ac..dae23aca1725ac9591c3743298ec5918be76750c 100644
--- a/plugins/CoreHome/Metrics/EvolutionMetric.php
+++ b/plugins/CoreHome/Metrics/EvolutionMetric.php
@@ -101,7 +101,10 @@ class EvolutionMetric extends ProcessedMetric
         return $this->wrapped instanceof Metric ? $this->wrapped->getName() : $this->wrapped;
     }
 
-    protected function getPastRowFromCurrent(Row $row)
+    /**
+     * public for Insights use.
+     */
+    public function getPastRowFromCurrent(Row $row)
     {
         return $this->pastData->getRowFromLabel($row->getColumn('label'));
     }
diff --git a/plugins/ExamplePlugin/tests/System/expected/test___API.get_day.xml b/plugins/ExamplePlugin/tests/System/expected/test___API.get_day.xml
index c04d73d2c720bc37907d35d636f9a0915c63b3de..79d37b3acd3f4e2bd8523eaf7f498dcdcf828ebd 100644
--- a/plugins/ExamplePlugin/tests/System/expected/test___API.get_day.xml
+++ b/plugins/ExamplePlugin/tests/System/expected/test___API.get_day.xml
@@ -5,9 +5,8 @@
 	<nb_users>0</nb_users>
 	<nb_actions>4</nb_actions>
 	<max_actions>2</max_actions>
-	<bounce_rate>0%</bounce_rate>
-	<nb_actions_per_visit>2</nb_actions_per_visit>
-	<avg_time_on_site>632</avg_time_on_site>
+	<bounce_count>0</bounce_count>
+	<sum_visit_length>1264</sum_visit_length>
 	<nb_visits_returning>0</nb_visits_returning>
 	<nb_actions_returning>0</nb_actions_returning>
 	<nb_uniq_visitors_returning>0</nb_uniq_visitors_returning>
@@ -30,5 +29,7 @@
 	<nb_uniq_outlinks>0</nb_uniq_outlinks>
 	<nb_searches>1</nb_searches>
 	<nb_keywords>1</nb_keywords>
-	<avg_time_generation>0</avg_time_generation>
+	<bounce_rate>0%</bounce_rate>
+	<nb_actions_per_visit>2</nb_actions_per_visit>
+	<avg_time_on_site>632</avg_time_on_site>
 </result>
\ No newline at end of file
diff --git a/plugins/Insights/DataTable/Filter/Insight.php b/plugins/Insights/DataTable/Filter/Insight.php
index 3c4677a5eefd7a9c0bb3c8b6b54659fedf79465a..6959509a7da64fc4935bae5764c803a98a95399e 100644
--- a/plugins/Insights/DataTable/Filter/Insight.php
+++ b/plugins/Insights/DataTable/Filter/Insight.php
@@ -16,6 +16,7 @@ class Insight extends DataTable\Filter\CalculateEvolutionFilter
     private $considerNew;
     private $considerDisappeared;
     private $currentDataTable;
+    private $pastDataTable;
 
     public function __construct($table, $currentDataTable, $pastDataTable, $columnToRead,
                                 $considerMovers, $considerNew, $considerDisappeared)
@@ -26,6 +27,7 @@ class Insight extends DataTable\Filter\CalculateEvolutionFilter
         $this->considerMovers = $considerMovers;
         $this->considerNew = $considerNew;
         $this->considerDisappeared = $considerDisappeared;
+        $this->pastDataTable = $pastDataTable;
     }
 
     public function filter($table)
@@ -62,7 +64,7 @@ class Insight extends DataTable\Filter\CalculateEvolutionFilter
 
     private function addRowIfNewOrMover(DataTable $table, DataTable\Row $row)
     {
-        $pastRow = $this->getPastRowFromCurrent($row);
+        $pastRow = $this->evolutionMetric->getPastRowFromCurrent($row);
 
         if (!$pastRow && !$this->considerNew) {
             return;
diff --git a/plugins/Insights/tests/Integration/ApiTest.php b/plugins/Insights/tests/Integration/ApiTest.php
index dfa76dcde17c245034c2966a971c087cfed09aa9..81ce0b34cf2eda810f9f1c2b8e3e2ca46b6465ca 100644
--- a/plugins/Insights/tests/Integration/ApiTest.php
+++ b/plugins/Insights/tests/Integration/ApiTest.php
@@ -80,7 +80,8 @@ class ApiTest extends SystemTestCase
             'minDisappearedPercent' => 2,
             'lastTotalValue' => 59,
             'evolutionTotal' => -15.3,
-            'evolutionDifference' => -9
+            'evolutionDifference' => -9,
+            'processed_metrics_computed' => true
         );
 
         $this->assertInternalType('array', $metadata['report']);
diff --git a/tests/PHPUnit/System/expected/test_CustomEvents_Events.getAction_lastN__API.getProcessedReport_day.xml b/tests/PHPUnit/System/expected/test_CustomEvents_Events.getAction_lastN__API.getProcessedReport_day.xml
index 465e8016237f4c4c1c4e67a7eef84d1a994b1c0a..18509953c4395057098aac4dec0f4b24bc05d800 100644
--- a/tests/PHPUnit/System/expected/test_CustomEvents_Events.getAction_lastN__API.getProcessedReport_day.xml
+++ b/tests/PHPUnit/System/expected/test_CustomEvents_Events.getAction_lastN__API.getProcessedReport_day.xml
@@ -24,7 +24,7 @@
 			<avg_event_value>The average of all values for this event</avg_event_value>
 		</metricsDocumentation>
 		<processedMetrics>
-			<avg_event_value>Average value</avg_event_value>
+			<avg_event_value>The average of all values for this event</avg_event_value>
 		</processedMetrics>
 		<actionToLoadSubTables>getNameFromActionId</actionToLoadSubTables>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Events&amp;apiAction=getAction&amp;period=range&amp;date=2010-01-03,2010-01-09</imageGraphUrl>
@@ -38,7 +38,7 @@
 		<min_event_value>Minimum value</min_event_value>
 		<max_event_value>Maximum value</max_event_value>
 		<nb_events_with_value>Events with a value</nb_events_with_value>
-		<avg_event_value>Average value</avg_event_value>
+		<avg_event_value>The average of all values for this event</avg_event_value>
 	</columns>
 	<reportData>
 		<result prettyDate="Sunday 3 January 2010">
diff --git a/tests/PHPUnit/System/expected/test_CustomEvents_Events.getCategory_lastN__API.getProcessedReport_day.xml b/tests/PHPUnit/System/expected/test_CustomEvents_Events.getCategory_lastN__API.getProcessedReport_day.xml
index bc8b959e764e25f653bbfca7b5e3c7ad4286ea8c..dbf61d55a03f594d3d94b8db4be3e157c7030c5d 100644
--- a/tests/PHPUnit/System/expected/test_CustomEvents_Events.getCategory_lastN__API.getProcessedReport_day.xml
+++ b/tests/PHPUnit/System/expected/test_CustomEvents_Events.getCategory_lastN__API.getProcessedReport_day.xml
@@ -24,7 +24,7 @@
 			<avg_event_value>The average of all values for this event</avg_event_value>
 		</metricsDocumentation>
 		<processedMetrics>
-			<avg_event_value>Average value</avg_event_value>
+			<avg_event_value>The average of all values for this event</avg_event_value>
 		</processedMetrics>
 		<actionToLoadSubTables>getActionFromCategoryId</actionToLoadSubTables>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Events&amp;apiAction=getCategory&amp;period=range&amp;date=2010-01-03,2010-01-09</imageGraphUrl>
@@ -38,7 +38,7 @@
 		<min_event_value>Minimum value</min_event_value>
 		<max_event_value>Maximum value</max_event_value>
 		<nb_events_with_value>Events with a value</nb_events_with_value>
-		<avg_event_value>Average value</avg_event_value>
+		<avg_event_value>The average of all values for this event</avg_event_value>
 	</columns>
 	<reportData>
 		<result prettyDate="Sunday 3 January 2010">
diff --git a/tests/PHPUnit/System/expected/test_CustomEvents_Events.getName_lastN__API.getProcessedReport_day.xml b/tests/PHPUnit/System/expected/test_CustomEvents_Events.getName_lastN__API.getProcessedReport_day.xml
index bc03ebf5bc9db1bbbd6b2205a7293315a8902162..15678442b584d795d21fc179d46927fe05e9bf56 100644
--- a/tests/PHPUnit/System/expected/test_CustomEvents_Events.getName_lastN__API.getProcessedReport_day.xml
+++ b/tests/PHPUnit/System/expected/test_CustomEvents_Events.getName_lastN__API.getProcessedReport_day.xml
@@ -24,7 +24,7 @@
 			<avg_event_value>The average of all values for this event</avg_event_value>
 		</metricsDocumentation>
 		<processedMetrics>
-			<avg_event_value>Average value</avg_event_value>
+			<avg_event_value>The average of all values for this event</avg_event_value>
 		</processedMetrics>
 		<actionToLoadSubTables>getActionFromNameId</actionToLoadSubTables>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Events&amp;apiAction=getName&amp;period=range&amp;date=2010-01-03,2010-01-09</imageGraphUrl>
@@ -38,7 +38,7 @@
 		<min_event_value>Minimum value</min_event_value>
 		<max_event_value>Maximum value</max_event_value>
 		<nb_events_with_value>Events with a value</nb_events_with_value>
-		<avg_event_value>Average value</avg_event_value>
+		<avg_event_value>The average of all values for this event</avg_event_value>
 	</columns>
 	<reportData>
 		<result prettyDate="Sunday 3 January 2010">
diff --git a/tests/PHPUnit/System/expected/test_TwoVisitors_twoWebsites_differentDays_scheduled_report_in_pdf_tables_only__ScheduledReports.generateReport_month.original.pdf b/tests/PHPUnit/System/expected/test_TwoVisitors_twoWebsites_differentDays_scheduled_report_in_pdf_tables_only__ScheduledReports.generateReport_month.original.pdf
index 047dd073fdbab7ffe7a11e92b57f18e453a626c0..9c54f6ea2fe7014ca1bfa5f74a259d6e69607316 100644
Binary files a/tests/PHPUnit/System/expected/test_TwoVisitors_twoWebsites_differentDays_scheduled_report_in_pdf_tables_only__ScheduledReports.generateReport_month.original.pdf and b/tests/PHPUnit/System/expected/test_TwoVisitors_twoWebsites_differentDays_scheduled_report_in_pdf_tables_only__ScheduledReports.generateReport_month.original.pdf differ
diff --git a/tests/PHPUnit/System/expected/test_apiGetReportMetadata__API.getReportMetadata_day.xml b/tests/PHPUnit/System/expected/test_apiGetReportMetadata__API.getReportMetadata_day.xml
index f18c424620f762e7a198d1343af55e9c603a0bc9..456ac0aa7bce573d17c690d97d8fbfde1e8678ef 100644
--- a/tests/PHPUnit/System/expected/test_apiGetReportMetadata__API.getReportMetadata_day.xml
+++ b/tests/PHPUnit/System/expected/test_apiGetReportMetadata__API.getReportMetadata_day.xml
@@ -670,12 +670,11 @@
 			<quantity>Quantity</quantity>
 			<orders>Unique Purchases</orders>
 			<nb_visits>Visits</nb_visits>
-			<conversion_rate>Product Conversion Rate</conversion_rate>
 		</metrics>
 		<processedMetrics>
 			<avg_price>Average Price</avg_price>
 			<avg_quantity>Average Quantity</avg_quantity>
-			<conversion_rate>Conversion Rate</conversion_rate>
+			<conversion_rate>Product Conversion Rate</conversion_rate>
 		</processedMetrics>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Goals&amp;apiAction=getItemsSku&amp;period=day&amp;date=2009-01-04</imageGraphUrl>
 		<imageGraphEvolutionUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Goals&amp;apiAction=getItemsSku&amp;period=day&amp;date=2008-12-06,2009-01-04</imageGraphEvolutionUrl>
@@ -692,12 +691,11 @@
 			<quantity>Quantity</quantity>
 			<orders>Unique Purchases</orders>
 			<nb_visits>Visits</nb_visits>
-			<conversion_rate>Product Conversion Rate</conversion_rate>
 		</metrics>
 		<processedMetrics>
 			<avg_price>Average Price</avg_price>
 			<avg_quantity>Average Quantity</avg_quantity>
-			<conversion_rate>Conversion Rate</conversion_rate>
+			<conversion_rate>Product Conversion Rate</conversion_rate>
 		</processedMetrics>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Goals&amp;apiAction=getItemsName&amp;period=day&amp;date=2009-01-04</imageGraphUrl>
 		<imageGraphEvolutionUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Goals&amp;apiAction=getItemsName&amp;period=day&amp;date=2008-12-06,2009-01-04</imageGraphEvolutionUrl>
@@ -714,12 +712,11 @@
 			<quantity>Quantity</quantity>
 			<orders>Unique Purchases</orders>
 			<nb_visits>Visits</nb_visits>
-			<conversion_rate>Product Conversion Rate</conversion_rate>
 		</metrics>
 		<processedMetrics>
 			<avg_price>Average Price</avg_price>
 			<avg_quantity>Average Quantity</avg_quantity>
-			<conversion_rate>Conversion Rate</conversion_rate>
+			<conversion_rate>Product Conversion Rate</conversion_rate>
 		</processedMetrics>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Goals&amp;apiAction=getItemsCategory&amp;period=day&amp;date=2009-01-04</imageGraphUrl>
 		<imageGraphEvolutionUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Goals&amp;apiAction=getItemsCategory&amp;period=day&amp;date=2008-12-06,2009-01-04</imageGraphEvolutionUrl>
@@ -1035,7 +1032,7 @@
 			<avg_event_value>The average of all values for this event</avg_event_value>
 		</metricsDocumentation>
 		<processedMetrics>
-			<avg_event_value>Average value</avg_event_value>
+			<avg_event_value>The average of all values for this event</avg_event_value>
 		</processedMetrics>
 		<actionToLoadSubTables>getActionFromCategoryId</actionToLoadSubTables>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Events&amp;apiAction=getCategory&amp;period=day&amp;date=2009-01-04</imageGraphUrl>
@@ -1064,7 +1061,7 @@
 			<avg_event_value>The average of all values for this event</avg_event_value>
 		</metricsDocumentation>
 		<processedMetrics>
-			<avg_event_value>Average value</avg_event_value>
+			<avg_event_value>The average of all values for this event</avg_event_value>
 		</processedMetrics>
 		<actionToLoadSubTables>getNameFromActionId</actionToLoadSubTables>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Events&amp;apiAction=getAction&amp;period=day&amp;date=2009-01-04</imageGraphUrl>
@@ -1093,7 +1090,7 @@
 			<avg_event_value>The average of all values for this event</avg_event_value>
 		</metricsDocumentation>
 		<processedMetrics>
-			<avg_event_value>Average value</avg_event_value>
+			<avg_event_value>The average of all values for this event</avg_event_value>
 		</processedMetrics>
 		<actionToLoadSubTables>getActionFromNameId</actionToLoadSubTables>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Events&amp;apiAction=getName&amp;period=day&amp;date=2009-01-04</imageGraphUrl>
@@ -1188,6 +1185,12 @@
 			<nb_hits_following_search>The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results.</nb_hits_following_search>
 			<nb_hits>The number of times this page was visited.</nb_hits>
 		</metricsDocumentation>
+		<processedMetrics>
+			<avg_time_on_page>Avg. time on page</avg_time_on_page>
+			<bounce_rate>Bounce Rate</bounce_rate>
+			<exit_rate>Exit rate</exit_rate>
+			<avg_time_generation>Avg. generation time</avg_time_generation>
+		</processedMetrics>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Actions&amp;apiAction=getPageUrlsFollowingSiteSearch&amp;period=day&amp;date=2009-01-04</imageGraphUrl>
 		<imageGraphEvolutionUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Actions&amp;apiAction=getPageUrlsFollowingSiteSearch&amp;period=day&amp;date=2008-12-06,2009-01-04</imageGraphEvolutionUrl>
 		<uniqueId>Actions_getPageUrlsFollowingSiteSearch</uniqueId>
@@ -1207,6 +1210,12 @@
 			<nb_hits_following_search>The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results.</nb_hits_following_search>
 			<nb_hits>The number of times this page was visited.</nb_hits>
 		</metricsDocumentation>
+		<processedMetrics>
+			<avg_time_on_page>Avg. time on page</avg_time_on_page>
+			<bounce_rate>Bounce Rate</bounce_rate>
+			<exit_rate>Exit rate</exit_rate>
+			<avg_time_generation>Avg. generation time</avg_time_generation>
+		</processedMetrics>
 		<imageGraphUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Actions&amp;apiAction=getPageTitlesFollowingSiteSearch&amp;period=day&amp;date=2009-01-04</imageGraphUrl>
 		<imageGraphEvolutionUrl>index.php?module=API&amp;method=ImageGraph.get&amp;idSite=1&amp;apiModule=Actions&amp;apiAction=getPageTitlesFollowingSiteSearch&amp;period=day&amp;date=2008-12-06,2009-01-04</imageGraphEvolutionUrl>
 		<uniqueId>Actions_getPageTitlesFollowingSiteSearch</uniqueId>
diff --git a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_html_tables_only__ScheduledReports.generateReport_week.original.html b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_html_tables_only__ScheduledReports.generateReport_week.original.html
index b662a5585e893bb661c5bcf16af5846bc8c25d65..8ea1ea275284e5fe6123c1a0270f16898e213368 100644
--- a/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_html_tables_only__ScheduledReports.generateReport_week.original.html
+++ b/tests/PHPUnit/System/expected/test_ecommerceOrderWithItems_scheduled_report_in_html_tables_only__ScheduledReports.generateReport_week.original.html
@@ -6540,7 +6540,7 @@
                             
                                                                     <tr style="background-color: rgb(249,250,250)">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        ColumnBounceRateForReturningVisits                                                                                                                        </td>
+                                                                                                                                                                        Bounce Rate for Returning Visits                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                 25%
                                                                                     </td>
@@ -6548,7 +6548,7 @@
                             
                                                                     <tr style="">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        ColumnAvgActionsPerReturningVisit                                                                                                                        </td>
+                                                                                                                                                                        Avg. Actions per Returning Visit                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                 3
                                                                                     </td>
@@ -6556,7 +6556,7 @@
                             
                                                                     <tr style="background-color: rgb(249,250,250)">
                                                                 <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
-                                                                                                                                                                        ColumnAverageVisitDurationForReturningVisitors                                                                                                                        </td>
+                                                                                                                                                                        Avg. Duration of a Returning Visit (in sec)                                                                                                                        </td>
                                             <td style="font-size: 11pt; border-bottom: 1px solid rgb(231,231,231); padding: 5px 0 5px 5px;">
                                                                                                 00:25:32
                                                                                     </td>