<?xml version="1.0" encoding="utf-8" ?> <result> <row> <nb_actions_per_visit>Actions per Visit</nb_actions_per_visit> <avg_time_on_site>Avg. Time on Website</avg_time_on_site> <bounce_rate>Bounce Rate</bounce_rate> <conversion_rate>Conversion Rate</conversion_rate> </row> </result>